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Arabic Version

 

  

The perfect media vehicle to reach 
Arab executives worldwide 

ince its launch in 1978, ASHARQ AL AWSAT has established itself as the authoritative publication on pan- Arab and international affairs. ASHARQ AL AWSAT enjoys the pole position as the first Arabic daily newspaper of international standing. 
It offers its readers in-depth analysis and exclusive editorials as well as the latest news from the Arab world, and the international scene, including politics, business and finance affairs.

Everyday, ASHARQ AL AWSAT reports on news and events that affect the interests of Arab business leaders worldwide.

With state-of-the-art technology and unparalleled news gathering resources, ASHARQ AL AWSAT enjoys a global dimension of readership.

Published seven days a week, ASHARQ AL AWSAT was the first daily newspaper to use satellite transmission. 
Edited each night in London and transmitted by satellites simultaneously to printing centers in Dhahran, Riyadh, Jeddah, Kuwait, Casablanca, Cairo, Frankfurt, Marseille, London and New York, it is distributed to readers across the Gulf, the Middle East and the World. To date there are more than 2,000,000 readers worldwide. (Average Daily – ABC London July – December 1997).


Highlights

  • The only pan-Arab newspaper worldwide since 1978

  • Reputation for editorial excellence combining greatest authority and widest evenly distributed circulation coverage

  • Renowned for its in-depth international as well as regional business, politics and current affairs

  • Target: the Arab decision-maker

Frequency

  • Daily, published in London and printed simultaneously in 12 cities worldwide

  • Total worldwide circulation: 248.482 copies
    (Jan-Jun 98 audit, PARC, certified by ABC)

  • Total worldwide readership: 2.2 million readers 
    (Jan-Jun 98 audit, PARC, certified by ABC)

  • So as to specifically target the Gulf audience, Arab Communication Consult’s investment guides are distributed with ASHARQ AL AWSAT’s Saudi Arabia and GCC edition:

 - Total circulation Saudi Arabia and GCC: 196.455
   copies

 - Total readership Saudi Arabia and GCC: 1.75
   million readers

Average Issue Penetration

Of which:

  • 39.8% occupy a managerial position – Arriyadiyah comes second with only 18.9%

  • 32.9% hold a university degree (and above) – Al Riyadh comes second with only 14.3%

Source: Saudi Research & Publishing Co.