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• INFLUENTIAL: |
Today's leaders respect its role in charting the
course of
|
business. Known as the business magazine of choice
for Alan Grenspan, Steve Jobs, Bill Gates and Jack Welch
- the business leaders.
|
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• EMPOWERING: |
Considered the "most useful and important in
work" by
|
more professional investors than any other magazine
(39%)
|
|
• INSIGHTFUL: |
World-class journalism called intelligence.
Considered
|
the business magazine providing the widest regional
insightful coverage
|
|
• ACCLAIMED: |
Since 1929, the most highly awarded business
magazine by |
the American Society of Magazine Editors
|
|
• SELECTIVE: |
The most financially sophisticated audience
|
| |
The Proven Global Player: 5,100,000 readers strong
worldwide
(source:MRI autumn 2000)
• With a guaranteed worldwide readership of 5,100,000,
BusinessWeek is the most
widely read business magazine in the world
• No other business publication matches BusinessWeek's
overall dominance
Source: ABC December 2000
• University educated: 86%
• Top management: 63%
• Average annual income: US$ 112,000
• Respond to businessWeek advertisements: 83%
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